Steps into Spain

REVISIÓN ESTRATÉGICA E INFORME

Auditoría estratégica de centros educativos

Impulsa la visibilidad de tu colegio y aumenta la matriculación

strategic school audit services for parents

Families moving to Madrid compare schools carefully, often visiting several before they decide. How your school comes across at each step, from the website to the first visit, shapes whether they enrol.

The School Strategic Audit is an independent review of how international and relocating families see your school, and where you may be losing them. You receive a clear written report with practical, prioritised recommendations.

T

Un análisis en profundidad de áreas estratégicas:

Propuestas de valor del colegio (USP)

Marketing

Admisiones

Sitio web

Instalaciones

Qué incluye este plan

  • Full day at your school (tour the school, meet and speak to staff, sit in on classes, speak to students, review extracurricular activities).
  • Multiple conversations with current and former parents about their experience of the school (video call or phone).
  • A clear written report with practical, prioritised recommendations.

Mi Trayectoria

I am an education consultant and the founder of Steps into Spain. I have lived in Spain for over 23 years and taught in Madrid’s public schools before founding Steps into Spain in 2020.

Since then, I have helped 500+ families find the right school for their child and carried out 300+ school visits across Madrid, covering public, concertado, private and international schools.

I see how families compare and shortlist schools in real time, and what makes them choose one over another.

My work has been featured in The Times (London), The Irish Times and Forbes.

Por qué elegirme

EXPERIENCIA

I spend my working life in schools and with families moving to Madrid from around the world.

ATENCIÓN AL DETALLE

Each audit is shaped around your school, your families and your enrolment goals.

CONOCIMIENTO CLAVE

I know what prospective parents look for in a school, and what puts them off.

INDEPENDENCE

No commissions, no referral fees, no agenda. Just an honest view of how families see your school.

What Schools Say

Jocelyn Bauer

Your suggestions were very helpful for us. Getting the data Excel doc has been extremely useful, especially as some parents visit us, try something else and come back a year (or two) later. Also we fixed up the website and social media. We also brought on a full-time person for parent liaison and growing the school.

No puedes equivocarte con Steps into Spain. Sinéad es un placer trabajar con ella: es experta, resolutiva, rápida y amable.

Head of a British school, Madrid

Jocelyn Bauer

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