Boost Your School's Visibility and Increase Enrolment
Families moving to Madrid compare schools carefully, often visiting several before they decide. How your school comes across at each step, from the website to the first visit, shapes whether they enrol.
The School Strategic Audit is an independent review of how international and relocating families see your school, and where you may be losing them. You receive a clear written report with practical, prioritised recommendations.
I am an education consultant and the founder of Steps into Spain. I have lived in Spain for over 23 years and taught in Madrid’s public schools before founding Steps into Spain in 2020.
Since then, I have helped 500+ families find the right school for their child and carried out 300+ school visits across Madrid, covering public, concertado, private and international schools.
I see how families compare and shortlist schools in real time, and what makes them choose one over another.
My work has been featured in The Times (London), The Irish Times and Forbes.
I spend my working life in schools and with families moving to Madrid from around the world.
Each audit is shaped around your school, your families and your enrolment goals.
I know what prospective parents look for in a school, and what puts them off.
No commissions, no referral fees, no agenda. Just an honest view of how families see your school.
Your suggestions were very helpful for us. Getting the data Excel doc has been extremely useful, especially as some parents visit us, try something else and come back a year (or two) later. Also we fixed up the website and social media. We also brought on a full-time person for parent liaison and growing the school.
You cant go wrong with Steps into Spain. Sinead is a pleasure to work with and is knowledgeable, helpful prompt and kind.
Head of a British school, Madrid
Jocelyn Bauer
Not sure where to start?
Find the best next step for your family based on where you are in the process.
