School Strategic Audit

Strategic review and report

Boost Your School's Visibility and Increase Enrolment

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Enrolling students is the most important need for your school. Unfortunately, many schools do not have an effective strategic marketing plan to accomplish their enrolment goals.

Through a personalised and intensive School Strategic Audit —a deep dive into key areas within your school, I become your dedicated coach for one of the most crucial aspects of your school —enrolment growth.

An in-depth review of strategic areas:

School USPs

Marketing

Admissions

Website

Facilities

What to expect

Full day session at school (tour the school, meet and speak to staff, sit in on classes, speak to students, review extracurricular activities).
Two hour session with current and ex-parents (zoom / phone).
Comprehensive report including action steps and recommendations.

My Story

I am an experienced education consultant and the founder of Steps into Spain. With a wealth of experience assisting families in finding the right schools, I understand intimately what families seek in a school and the factors which influence their decisions.

Since founding Steps into Spain in 2020, I have assisted over 400 families in finding the school in Madrid that best suits their child.

Having personally visited and assessed over 250 schools (public, concertado and private) across Madrid, I bring valuable insights into what makes certain schools stand out to families.

Why Me

EXPERTISE

I live and breathe schools and stay in constant contact with families in Madrid and worldwide.

ATTENTION TO DETAIL

My work for you will be bespoke and tailor-made to suit your schools' requirements.

INSIGHTS

Use my insider knowledge about what prospective parents really want in a school.

SUPPORT NETWORK

Tap into my trusted support network to get actionable steps completed efficiently.

Success Stories

Jocelyn Bauer

You cant go wrong with Steps into Spain. Sinead is a pleasure to work with and is knowledgeable, helpful prompt and kind.

Jocelyn Bauer

Emily Gibson

Sinead is wonderful. She gave me a clear picture of what our kids would need and highlighted several ideas as well. I don’t think I would be near as prepared for our international move with our kids otherwise. Thank you Sinead! I’m sure we will be consulting with you more over the years.

Emily Gibson

Alisa Melkonian

Sinéad's "Steps into Spain" was of tremendous help. Only her insider knowledge and understanding could help to choose the right one. Sinéad carefully listened to our requirements, spoke with my daughter and quite quickly provided us with the "short list" and arranged for visits. She assisted with all procedures at the school!

Alisa Melkonian

Matthew Cross

I don't think we could have done it without Sinead. From the first meeting, she was all business and ready to help. We were a homeschooling American family -- which is difficult to explain in Spain! She found several alternative schools.... She even got us a last minute interview at the school we ended up choosing.

Matthew Cross

Sara Brenneis

Sinead has been a through and through professional at every step of the process of navigating the school registration process for our kids, from our first contact from the US through the first weeks of school in Madrid. She also linked us up with a lawyer to navigate the visa process and made suggestions for a local football club for our kids. Thanks, Sinead!

Sara Brenneis

Maria Sangeetha Anthony

What a big relief, Thanks to Sinead!
Ours was late admission process and Sinead stood by us through the whole process and ensured we get into one of our preferred schools...Sinead gave us clear guidance which helped us make our decisions easy, considering the language barrier.

Maria Sangeetha Anthony

Murat Mentes

I can assure you that Sinead is the right person for you.
Since day one, she paid attention to our needs, tried to understand the constraints, and finally presented the right alternatives. She was very kind, patient, meticulous and engaging throughout the entire journey.
Thanks to her we placed our son in SEK El Castillo as a boarding student in IB diploma program.

Murat Mentes

Seth Dworkin

Sinead is wonderful at what she does. She helped us research schools that were right for our children and walked us through the registration process. We would not have been able to access the right public schools without her.

Seth Dworkin

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Not sure where to start?

Find the best next step for your family based on where you are in the process.

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Strategic review and report